About Natu!

Our mission is to empower consumers to make more sustainable choices.

Let’s make an impact together, because we have 3 things in common:

  1. We are all consumers
  2. We love our planet
  3. We would love to make more sustainable choices but we don’t have clear and reliable information about the products we buy

We regularly post tips so you can have more information about making sustainable decisions, and we create educational programs to help you share those tips with your kids and your community.

Read more about the founder.


Our Manifest

What if we had more information about the products we buy? Would we make more sustainable choices? Would we switch to better packaging?

With our current way of consumption, there will be more plastic than fish in the ocean by 2050. What kind of planet will our kids inherit?

  • Can we recycle toothpaste tubes? No.
  • Are the flushable wipes biodegradable? Nope.
  • Can candy wrappers be recycled? Not in your curbside recycling, for sure.
  • What about those amazing pouches so perfect for a road trip? Forget it.
  • Those beads inside my skin scrubber? They become fish food!

Of course we don’t litter (who does that?) but unfortunately a large amount of our trash, even the items we place into the “recyclable” bin, end up in the landfill. Not all the items with that little triangle (♲) on the bottom are ultimately recycled…

Recycling infrastructure is unfortunately still very poor and only a very few items are actually recycled. Everything else is considered “contamination”. Well, contamination goes to the landfill with our garbage, taking decades to decompose… Once in the landfill, wind, wastewater, rain and floods ultimately can take plastics and other materials to the ocean!

The consequence? Millions of animals are killed every year because they eat our trash! Turtles, birds, fish, you name it…


Recent studies also found plastic microparts inside human bodies, because we eat the animals who eat plastic (bleah!)

We want to raise awareness and share creative ways to consume that doesn’t damage the environment, other communities, and our collective future. Whether you are just curious or really eager to change, count on us! Maybe together we can reverse this terrible trend and leave a good legacy.

(Believe us, you can still eat the exact same yogurt you love without sending its packaging to the landfill or ocean.)

For now…

  • Reduce if you can
  • Reuse what you have
  • Recycle correctly
  • Share the information

…and together we can make an impact!

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