About

Manifesto

What if we knew more about the products we buy? Would we make better, more sustainable choices?

By 2050, there will be more plastic than fish in the ocean. Most of our “recyclable” items end up in landfills, and recycling infrastructure is still poor. Plastics that don’t get recycled often make their way to the ocean, where they harm wildlife and even enter our bodies through the food chain.

Natu’s goal is to raise awareness and provide creative solutions that enable us to consume in ways that generate little to no waste and have no harmful impact on the environment or future generations. Whether you’re curious or ready to take action, we’re here to help you make better choices. Together, we can reverse this trend.

Remember:

  • Reduce if you can
  • Reuse what you have
  • Recycle correctly
  • Share the info

Let’s make an impact!

Dr. Leticia Socal

I’m a chemist with a PhD in Materials Science, and I’ve spent much of my career in the plastics industry. I later transitioned into environmental consulting and, more recently, into packaging sustainability with a global brand-owner team. I understand both the benefits of plastics and their environmental impact.

Originally from Brazil, I moved to the US in 2012, spent 7 years in Philadelphia, and now live in Atlanta with my family.

After many years in the petrochemical industry, I shifted my career to a more purpose-driven path, leveraging my business and technical expertise to address the global plastic waste crisis. Since then, I’ve had the privilege of advising innovative entrepreneurs in sustainability-focused cohorts and accelerators worldwide. I’m also proud to mentor at organizations like Sustainable Ocean Alliance, Techstars Sustainability, The Incubation Network and Gener8tor.

Additionally, I’m passionate about environmental education and organizing sustainability initiatives at my kids’ school, as well as within my local community—especially on topics like plastic waste and sustainable practices.

I am deeply committed to advancing plastic mitigation strategies and promoting a circular economy. With experience in assessing plastic footprints, conducting Environmental Impact Assessments (EIAs) for recycling processes, and developing sustainability initiatives, I strive to help organizations and communities reduce their environmental impact.

As a certified TRUE zero-waste advisor and Blue Consultant, I am passionate about driving real change in consumption patterns. I am also honored to be a founding member of the Women in Sustainability (Colorado) and serve on the scientific board of the Plastic Pollution Coalition alongside esteemed environmentalists such as Sylvia Earle.

Through my work, I aim to create a zero- or low-waste economy, focusing on actionable solutions that lead to lasting environmental benefits.

I welcome connections with like-minded professionals and invite you to reach out via Linkedin or email at contact@natu.org.

Vox Magazine: “This company claims to help the world’s biggest corporations recycle. Activists say it’s greenwashing.”

Fresh Harvest:“3 Easy Ways to Green your Halloween.“

The Eco Conscious Ginger: “Resources for Hard-to-Recycle Materials and Clarifying Recycling Misconceptions.”

Fresh Harvest: “Environmental leader, Leticia Socal“