What if we had more information about the products we buy? Would we make more sustainable choices? Would we switch to better packaging? 

With our current way of consumption, there will be more plastic than fish in the ocean by 2050. What kind of planet will our kids inherit?

  • Can we recycle toothpaste tubes? No.
  • Are the flushable wipes biodegradable? Nope.
  • Can candy wrappers be recycled? Not in your curbside recycling, for sure.
  • What about those amazing pouches so perfect for a road trip? Forget it.
  • Those beads inside my skin scrubber? They become fish food!

Of course we don’t litter (who does that?) but unfortunately a large amount of our trash, even the items we place into the “recyclable” bin, end up in the landfill. Not all the items with that little triangle (♲) on the bottom are ultimately recycled…

Recycling infrastructure is unfortunately still very poor and only a very few items are actually recycled. Everything else is considered “contamination”. Well, contamination goes to the landfill with our garbage, taking decades to decompose… Once in the landfill, wind, wastewater, rain and floods ultimately can take plastics and other materials to the ocean.

The consequence? Millions of animals are killed every year because they eat our trash. Turtles, birds, fish, you name it…
 Recent studies also found plastic microparts inside human bodies, because we eat the animals who eat plastic (bleah).

Natu is here to raise awareness and share creative ways to consume that doesn’t damage the environment, communities, and our collective future. Whether you are just curious or really eager to change, count on us. Maybe together we can reverse this terrible trend and leave a good legacy. 

(Believe us, you can still eat the exact same yogurt you love without sending its packaging to the landfill or ocean.)

For now…

  • Reduce if you can
  • Reuse what you have
  • Recycle correctly
  • Share the information

…and together we can make an impact!

Dr. Leticia Socal

Chemist, with a PhD in Materials Science, I spent most of my career in the plastic industry. I know all the benefits of plastic and its uses and, I also understand the environmental impact of materials. I moved from Brazil to the US in 2012, and spent 7 years in Philadelphia (Go Eagles!) before moving to Atlanta with my family.

I shifted my career to a more purposeful one when I moved to Atlanta, in 2019. I started to apply my research skills to study the current plastic waste crisis and its potential solutions. I got then to meet amazing entrepreneurs who I advise in sustainability-focused cohorts and accelerators globally. I am a proud mentor at Sustainable Ocean Alliance, Techstars Sustainability, The Incubation Network and Gener8tor. I also love organizing environmental education activities in my kid’s school and being as active as I can helping educate my local community about plastic waste & sustainability, as you can see in some of the programs listed here.

I have experience working on Environmental Impact Assessments (EIA) of different recycling processes and products. I’m a certified TRUE zero-waste advisor and am currently the Sr. Manager, Plastics & Recycling at ClimeCo, where we help companies to mitigate their plastic footprint and comply with their ESG goals.

I’m a proud founding member of the Women in Sustainability group and am honored to be part of the Plastic Pollution Coalition scientific board along with some amazing professionals and enviromentalists (such as Sylvia Earle!).

In everything I do, I strive to leverage my skills and drive real change in consumption patterns, helping to create a zero or lower-waste economy.

Glad to connect with like-minded individuals on Linkedin or Twitter. Or email me at: contact@natu.org

Vox Magazine: “This company claims to help the world’s biggest corporations recycle. Activists say it’s greenwashing.”

Fresh Harvest:“3 Easy Ways to Green your Halloween.

The Eco Conscious Ginger: “Resources for Hard-to-Recycle Materials and Clarifying Recycling Misconceptions.”

Fresh Harvest: “Environmental leader, Leticia Socal

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