Transparent is the new green

We understand that sometimes colored packaging is used to preserve a brand and its design identity, so consumers recall their favorite product when shopping. Think of green Sprite®, or red Tide® detergents. Did you know that some of those products are changing their packaging colors? And most importantly, do you know why? Coca-cola, for example,Continue reading “Transparent is the new green”

8 experiences to give during COVID-holidays

Nobody could imagine that this pandemic would last until the Holiday season, but here we are! Giving experiences instead of gifts can be a great alternative this year. On top of eco-friendly (learn more here) they can be much fun! Give a day in the woods: Research the best hikes in your area and set up aContinue reading “8 experiences to give during COVID-holidays”

Tis the season… to take out the trash!

Did you know that between Thanksgiving and New Year’s Day, Americans produce 25% more trash than usual? That’s about one million extra tons of garbage each week! All that wrapping paper, glitter, ribbons… which have an average lifetime of… 60 seconds? Give or take! $12 billion worth of packing material is spent every holiday seasonContinue reading “Tis the season… to take out the trash!”

Size Matters

Imagine a recycling collection truck full of all sorts of packaging, of all kinds of materials sizes and shapes, dumping everything on a screen or belt. What do you think has more chances of being sorted first? The larger ones, of course. As a matter of fact, the sorting process at the Material Recovery FacilityContinue reading “Size Matters”

Understanding the Problem

Much of the planet is swimming in litter, which is harming animal and human health. Millions of animals are killed every year, from birds to fish to other marine organisms. Nearly 700 species, including endangered ones, are known to have been affected by litter ingestion. Recent scientific studies have found evidence of chemicals from plasticsContinue reading “Understanding the Problem”

Candy Wrappers Nightmare

A recent report from Ocean Conservancy found candy & snack wrappers as the top litter in the ocean. For 34 years it was cigarettes butts. Trash end up in the ocean not just because people litter. A big part of the problem is that recycling infrastructure is not in place to reincorporate all materials back into production. Candy wrappers are not recyclable. They are light and fly from the garbage trucks and landfills, ending up in rivers and ultimately the oceans.