Will bioplastics fix the plastic waste crisis?

Confused about compostable, biodegradable, eco-friendly? Who is not? With environmental awareness being brought to a wider audience, there are many companies launching new materials in an effort to reduce carbon footprint, which is great! The unfortunate result is a bit more confusion to an already very confused consumer, who wants to do better but doesn’tContinue reading “Will bioplastics fix the plastic waste crisis?”

The Breakdown of a Plastic Bottle

We know many packaging items have been designed with the primary purpose to engage with the consumer, protect the contents within, and tell a strong brand story. Recycling features that create closed loop opportunities are woefully low on the list of priorities. Unfortunately, examples are everywhere: water bottles, spice jars, shampoo containers… Have you ever givenContinue reading “The Breakdown of a Plastic Bottle”

Transparent is the new green

We understand that sometimes colored packaging is used to preserve a brand and its design identity, so consumers recall their favorite product when shopping. Think of green Sprite®, or red Tide® detergents. Did you know that some of those products are changing their packaging colors? And most importantly, do you know why? Coca-cola, for example,Continue reading “Transparent is the new green”