REUSE is trending again.

Remember not too long ago, when your parents need to bring that glass bottle back to the supermarket to get back a deposit? Well, that’s been in decline for years. In 2010, only 11% of Coca-Cola’s packaging was refillable glass. You can get nostalgic in Europe too, where 40% of beverage packaging was refillable inContinue reading “REUSE is trending again.”

8 Simple Bathroom Swaps

My zero-waste journey naturally started in the kitchen (view previous post), with some bathroom swaps here and there. But the truth is that we accumulate a lot of “stuff” in the bathroom. And a lot of it is single-use packaging made of plastic. Sometimes you cannot even reuse those containers, right? If you have roommatesContinue reading “8 Simple Bathroom Swaps”

Will bioplastics fix the plastic waste crisis?

Confused about compostable, biodegradable, eco-friendly? Who is not? With environmental awareness being brought to a wider audience, there are many companies launching new materials in an effort to reduce carbon footprint, which is great! The unfortunate result is a bit more confusion to an already very confused consumer, who wants to do better but doesn’tContinue reading “Will bioplastics fix the plastic waste crisis?”

The Breakdown of a Plastic Bottle

We know many packaging items have been designed with the primary purpose to engage with the consumer, protect the contents within, and tell a strong brand story. Recycling features that create closed loop opportunities are woefully low on the list of priorities. Unfortunately, examples are everywhere: water bottles, spice jars, shampoo containers… Have you ever givenContinue reading “The Breakdown of a Plastic Bottle”

Transparent is the new green

We understand that sometimes colored packaging is used to preserve a brand and its design identity, so consumers recall their favorite product when shopping. Think of green Sprite®, or red Tide® detergents. Did you know that some of those products are changing their packaging colors? And most importantly, do you know why? Coca-cola, for example,Continue reading “Transparent is the new green”