10 Green Habits I started in 2020 – The Kitchen Chapter!

People have been asking what we’re doing as a family to reduce our waste, so I decided to put a list together and oh my, I was surprised how much we achieved in a little over a year! I limited this post to the kitchen as I realized there’s content for future posts by room.ContinueContinue reading “10 Green Habits I started in 2020 – The Kitchen Chapter!”

The Breakdown of a Plastic Bottle

We know many packaging items have been designed with the primary purpose to engage with the consumer, protect the contents within, and tell a strong brand story. Recycling features that create closed loop opportunities are woefully low on the list of priorities. Unfortunately, examples are everywhere: water bottles, spice jars, shampoo containers… Have you ever givenContinueContinue reading “The Breakdown of a Plastic Bottle”

Natu Collective: How Livia incorporated grandma’s habits in her household

Natu is starting to post collaborative feeds from our global network. The first contributor is Livia. Livia lives in Stuttgart, Germany, with her husband and 2 kids. She likes to incorporate grandma’s habits in her lifestyle, bringing back natural and minimum processed food and cleaning products to her household. When Natu asked me to tell a coupleContinueContinue reading “Natu Collective: How Livia incorporated grandma’s habits in her household”

Transparent is the new green

We understand that sometimes colored packaging is used to preserve a brand and its design identity, so consumers recall their favorite product when shopping. Think of green Sprite®, or red Tide® detergents. Did you know that some of those products are changing their packaging colors? And most importantly, do you know why? Coca-cola, for example,ContinueContinue reading “Transparent is the new green”

Tis the season… to take out the trash!

Did you know that between Thanksgiving and New Year’s Day, Americans produce 25% more trash than usual? That’s about one million extra tons of garbage each week! All that wrapping paper, glitter, ribbons… which have an average lifetime of… 60 seconds? Give or take! $12 billion worth of packing material is spent every holiday seasonContinueContinue reading “Tis the season… to take out the trash!”

Size Matters

Imagine a recycling collection truck full of all sorts of packaging, of all kinds of materials sizes and shapes, dumping everything on a screen or belt. What do you think has more chances of being sorted first? The larger ones, of course. As a matter of fact, the sorting process at the Material Recovery FacilityContinueContinue reading “Size Matters”

Candy Wrappers Nightmare

A recent report from Ocean Conservancy found candy & snack wrappers as the top litter in the ocean. For 34 years it was cigarettes butts. Trash end up in the ocean not just because people litter. A big part of the problem is that recycling infrastructure is not in place to reincorporate all materials back into production. Candy wrappers are not recyclable. They are light and fly from the garbage trucks and landfills, ending up in rivers and ultimately the oceans.